Introducing our eager style pioneer and very first Wedgwood Tastemaker, Alex Eagle. Alex kindly let us explore her gallery space Soho loft apartment and shoot some questions her way, so we left no coaster or saucer unturned to get to know her a little better.
Introducing our eager stylepioneer and very first Wedgwood Tastemaker, Alex Eagle. Alex kindly let us explore her gallery space Soho loft apartment and shoot some questions her way, so we left no coaster or saucer unturned to get to know her a little better.
Alex Eagle - tastemaker and creative director
There’s no better person to formally introduce Alex than herself, so here it is, straight from the Eagle’s mouth:
“My name is Alex Eagle and I live in Soho, London. I am the Creative Director of Alex Eagle Studio and The Store X. I live between London and Oxfordshire, I’m obsessed with Italy and the colour green and spend most of my time working – but when work is choosing fabrics and sourcing antiques, it doesn’t feel like work at all!
Take a look around ALex's home
Looking around Alex’s lateral London loft, it’s clear to see that lighting is important to her. “Lighting is key. I always prefer low lighting to ceiling lighting, but regardless when there’s no natural light to play with, I want it to be warm and inviting and never too bright – I love candles.”
“Fresh pots of coffee and tea are always inviting, and plants create good energy (especially in Central London).”
With such an open plan and blank canvas, it’d be easy for someone to get lost when styling this space, but not Alex: “I am always moving things around to freshen up spaces and give new boosts of energy, so it can be a bit different every time a friend comes to visit. A vinyl record playing makes the home feel lived in and full of atmosphere.”
Style the Eagle way
It’s difficult to put your finger on Alex’s main inspiration when it comes to her unique home décor, with such a wide range of mix and match objects about her home: “Go with what you love. My philosophy is if you love it, it will always work together. Don’t worry about matching as in the end the most cohesive thing in the home is that you love every object.”
“Mixing and mismatching patterns and styles can make a space feel unique and personal to you – don’t rush or be swayed by fashion, collect things slowly and overtime that you truly love over what you think you should like.”
From Peter Rabbit to the knack of code mixing
We asked Alex what Wedgwood really meant to her in her life. “I grew up with the Peter Rabbit plates and cereal bowls,” she remembers with a smile.
“It is so wonderful that the Wedgwood craftsmanship is so anchored in age old traditions – bringing old designs into a new era that is respectful to their heritage – they are a quintessentially English national treasure.”
When asked about her unique interior style, Alex replies:“My philosophy is to mix and collect things you love which aren’t always consistent with each other.”
She continues, “a mix of old and new is a quintessential part.”
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