Beginning as an independent potter aged just 29, Josiah Wedgwood experimented avidly with clay, exploring its many possibilities.He is today remembered as the “Father of English Potters”. His pioneer spirit, vigorous design policy, and his commitment to exacting standards of quality are values that remain at the heart of the brand today.Did you know?1. From 1787 until his death in 1795, Josiah Wedgwood actively participated in the Abolition of Slavery cause.2. Many common sales techniques such as direct mail, money-back guarantee, free delivery, celebrity endorsement, illustrated catalogues and buy one get one free came from Josiah Wedgwood.3. Charles Darwin, best known for his contributions to the science of evolution, was Josiah Wedgwood's grandson.