Interview with Wedgwood's design director, Dik Delaney
What were your initial thoughts on the collaboration between Wedgwood and The Royal Mint from a design perspective?
“This was a fantastic opportunity to bring two iconic brands together with similar values, heritage and that are both synonymous with premium craftsmanship.
There’s always something intriguing about working within new areas of design and having the opportunity to express Wedgwood’s DNA through a new medium. There is really something quite exciting about designing something that will be held in someone’s hands that is outside of our current product assortment.”
What was it like to work on a design aesthetic for such a small surface area?
“Designing to such a small scale was always going to be a challenge, but it was something that we were always confident to achieve as we are quite familiar with working with fine artwork and details at various scales, especially with our Jasperware pieces.”
The Portland Vase is one of Wedgwood’s most iconic pieces, were there any other product features in mind for the coin collection?
“Making a decision on the content was a considered process. We looked across the Wedgwood timeline and drew inspiration from key icons and innovations through Wedgwood’s 260 years. For example, other areas considered were Josiah Wedgwood’s development of Jasperware, which is a celebration of his scientific approach to developing new innovations in ceramic materials. Another consideration was engine turning, Josiah was using cutting edge technology of the day and developed his own engine turning lathe, which is still in operation today. We also considered Wild Strawberry, which has been one of our strongest collections in the Wedgwood portfolio over the last 60 years.”
Are there any hidden elements to the coin design that may not be noticed on initial inspection?
“We had considered putting subtle background details as a secondary message which wouldn’t have been initially obvious on first viewing. But after visualising it was considered to distract from the clear representation of the Portland Vase.”
What makes owning a piece from the Wedgwood coin collection so special?
“This is a fantastic opportunity to own a limited-edition coin that beautifully demonstrates high levels of British craftmanship. For Wedgwood customers, it’s a wonderful reminder of the 260 years celebrated as a premium English brand.”
Four coins steeped in British heritage
To purchase a piece from the Wedgwood Coin collection, visit The Royal Mint’s website
Brilliant Uncirculated Coin
– This iconic design celebrates the history and legacy of Wedgwood on this first ever Wedgwood UK coin
Silver Proof Coin
– The coin edge inscription reads ‘Everything gives way to experiment’, inspired by Josiah Wedgwood’s motto
Silver Proof Piedfort Coin
– A limited edition coin struck in 925 sterling silver
Gold Proof Coin
– A valuable piece of history struck in 22 carat gold