Xiao Zhan

Xiao Zhan is both charming and professional, with an elegance and confidence that perfectly resonates with our brand values of heritage, craftsmanship and innovation. Xiao Zhan’s passion, love and dedication made him the perfect fit to be the first ever Global Brand Ambassador in Wedgwood’s history.

XIAO ZHAN LONDON

To announce Xiao Zhan as our Global Brand Ambassador a mural was created in Shoreditch, London. The mural turns the image of Xiao Zhan with Wedgwood’s most iconic piece, the Portland Vase, into a work of art. 

HERITAGE, CRAFTSMANSHIP AND XIAO ZHAN

Being a naturally creative person himself, Xiao Zhan felt an affinity for Wedgwood’s history of craftsmanship, innovation, and art.

WEDGWOOD THROUGH A GLOBAL LENS

The campaign was shot in China – the perfect international hub to launch Xiao Zhan as the Global Ambassador for Wedgwood.