Behind the pattern: Florentine
The Florentine pattern first appears in our archives in 1874, the subject of numerous finely drawn and coloured sketches.
However, the pattern is actually inspired by the Majolica designs of the picturesque medieval mountain town of Urbino, in central Italy.
The Urbino area is renowned for its Renaissance history, architecture and culture and is now designated as a World Heritage Site by UNESCO.
TALKING TURQUOISE
The pattern was first applied to Wedgwood pieces in 1931, with the seminal Florentine Turquoise shade designed by Wedgwood Art Director Victor Skellern following along shortly after in 1935. We have continued to develop the classic Florentine DNA over the years to meet the needs of successive generations.
Most recently, we took the original Florentine designs and reimagined them for today, injecting fresh energy, vibrancy and colour into those classic forms.
The result is these joyous pieces in six vivacious shades, which celebrate the artistry, craftsmanship and attention to detail that are enduring Wedgwood hallmarks.
MADE FOR MOODS
Choose Turquoise for calmer, more reflective times or turn to Citron when you are looking to inject some brilliance and energy into your table setting.
And the collection is not just about the big events. These designs are also perfect for those smaller, more intimate moments taken for yourself: the quiet pre-dawn coffee, the relaxing al fresco lunch.
EXPRESS YOURSELF
Consider Florentine a vehicle for emphatic self-expression. There are no rules. In life, all the details matter, and adding a flash of gorgeous Salmon to your teacup or powerful Marine to your evening dinnerware can transform a humdrum moment into something special.
Be inspired - the choice is yours.
FLORENTINE CURATIONs
Explore the full collection and select pieces that suit your style.
Shop now
