POISED PRECISION
Poised Precision turns a fresh spotlight on our beautifully designed and expertly crafted Gio, Renaissance and Helia Collections.
This contemporary reframing is brought to life through a refined visual approach featuring curations that showcase their stylish versatility.
“From a quiet morning coffee to an elegant evening gathering, these designs transform the table into a space where symmetry, discipline and beauty are quietly observed.”
Emma Glynn, Creative Director at Wedgwood.
FEATURED COLLECTIONS
The pieces spotlighted in this campaign are from Gio, Renaissance, and Helia. These collections share a common aesthetic thread of order and discipline, a throughline from their shared neoclassical inspiration. But while related, they are not identical, and have their own compelling stories to tell.
Gio
Gio is all about showcasing the beauty of geometry, the mosaic of hexagons in the pattern symbolising rational order and timeless design. Formed of fine bone china and available in a range of styles, Gio is a versatile vehicle for layering and curation, with the Gold and Platinum collections featuring sophisticated metallic accents.
Renaissance
Renaissance is a celebration of signature Wedgwood forms, the cameo referencing classical portrait medallions and Jasperware reliefs as potent symbols of refinement and artistry. Offered in blue, red and grey, these pieces are finished with 22-carat gilded detailing.
HELIA
Helia is inspired by strong architectural linear forms. Realised in a palette inspired by Josiah Wedgwood’s original Jasper trials, this collection – handcrafted in England and finished in 22-carat gold - is steeped in 260 years of English history and expert craftsmanship.
ELEVATED + REFRAMED
We have reinterpreted these collections by reframing and elevating their presentation.
The key narrative thread is our legacy of being inspired by key historical art movements. This has produced collections with strong neoclassical design DNA that draws on 18th-century interpretations of Greek and Roman architectural forms.
The curated use of food – such as honeycombs, fruit, mushrooms and butters curls – is deliberately chosen and styled like props. The natural, imperfect forms of the food are contrasted with the refined, crafted elegance of their ceramics.
Everything in frame is positioned with intention to reflect the neoclassical principles of symmetry, order and restraint that inspire essential Wedgwood design.
A NEW CREATIVE ERA
More than a campaign, Poised Precision signals the beginning of a new creative era for Wedgwood, one in which your table becomes a canvas for creative expression.
Explore these beautiful designs today and pick pieces to suit your style.